The best way to determine what to ask to be paid for a gig is to come up with a tour or travel “bottom line”. What are all of the fixed costs like gas, food, accommodations, tolls, per diems etc. It obviously helps to keep the fixed costs to a minimum. If you find the results of this formula have you asking to be paid more than you make in your strongest markets, then you should be prepared to finance the dates with some external dollars.

You need to have set prices for weeknights and weekends, private functions, gigs where you provide the PA etc. State your fee firmly and matter of fact-ly. Never offer to come down on your price before you get a refusal. You would be surprised at how many people get caught in the trap of saying, “Well we usually charge $1000, but because you are such a good friend of the bass players, second cousin….” No back pedaling, be firm, but be prepared to negotiate.

Also be honest, ask for what you need and be prepared to possibly not get it. Some people are of the state of mind that they need to insist on a large guaranty to be perceived as a professional. These people are often the first to be shocked when they get turned down. But let’s get something straight: a new band in a new market, with zero draw and no proven consistency, is not really worth very much money to a venue. Your goal should be to get your foot in the door, not to make unrealistic demands. If you prove that you are able to play ball, do a cheap gig or two and come back to the area on a regular basis, then the dollars will come.

BOOKING TIPS & ADVICE NEWSLETTER: Fall 2002>